Build Your Personal Brand and Be Genuine to Enjoy an Interesting Mining Career with Alex Atkins – Dig Deep – The Mining Podcast

In this episode we chat to Alex Atkins who is…


In this episode we chat to Alex Atkins who is a mine engineer by background and now holds a number of non-executive directorship positions.

We met a few years ago at a mining conference in Melbourne and I know how passionate she is about mining. She is on the podcast to talk about her passions in ESG, diversity and inclusion and digital transformation. We also talk about non-executive directorships and what you need to do if you’re looking for NED opportunities.


  • Being ready to pivot and use your skillset differently opens all kinds of doors.
  • The mining industry is becoming more diverse and family friendly.
  • Virtual working is now much more commonplace. Partly due to CoVid.
  • ESG has become especially important for the mining industry and for those who invest in it.
  • Genuine diversity creates a safe environment in which people are not afraid to speak up about issues quickly. Meaning that problems get solved fast.
  • Know what your life purpose is and project that out. Being honest like that builds trust.
  • Think about what you have to offer in terms of what is valuable, rare, imitable, and non-substitutable.
  • Be commercial in your mindset. Don´t be too airy-fairy. Tie in details of actual business benefits to make your points.
  • Try to deliver your message at a point when people are ready to hear it.
  • APIs are a great way to join data and digital solutions up to solve many of the industry´s biggest problems.
  • When it comes to NEDs, usually the company comes to you. For that to happen you need a strong personal brand.
  • Write papers, mentor, speak publicly and volunteer to build your brand.
  • Only join a board where you can be authentically you.
  • Being on several boards enables you to be involved in a wide range of projects.
  • Listen carefully and be ready to make your points succinctly.



‘I found my way back into the mining industry through consulting. ´

‘I used what was rare about me, what was valuable about me to influence others.’

‘Being on boards feels entrepreneurial.’







Working Backwards by Colin Bryar & Bill Carr –

Range by David Epstein –






Rob Tyson is the Founder and Director of Mining International Ltd, a leading global recruitment and headhunting consultancy based in the UK specialising in all areas of mining across the globe from first world to third world countries from Africa, Europe, Middle East, Asia, and Australia. We source, headhunt, and discover new and top talent through a targeted approach and search methodology and have a proven track record in sourcing and positioning exceptional candidates into our clients’ organisations in any mining discipline or level. Mining International provides a transparent, informative, and trusted consultancy service to our candidates and clients to help them develop their careers and business goals and objectives in this ever-changing marketplace.



Podcast Description


Rob Tyson is an established recruiter in the mining and quarrying sector and decided to produce the “Dig Deep” The Mining Podcast to provide valuable and informative content around the mining industry. He has a passion and desire to promote the industry and the podcast aims to offer the mining community an insight into people’s experiences and careers covering any mining discipline, giving the listeners helpful advice and guidance on industry topics.

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